MEDIA WITH IZZY

Audience and Institutions The Music Industry

 

The issues raised by media ownership in contemporary media practice <ul><li>What are the issues in the music industry?

 

The importance of cross media convergence and synergy in production, distribution and marketing In media economics, synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, soundtracks or video games. Walt Disney pioneered synergistic marketing techniques in the 1930s by granting dozens of firms the right to use his Mickey Mouse character in products and ads, and continued to market Disney media through licensing arrangements. 

 

 

Universal Music Group, produces, distributes and markets music  ........>Owned by Vivendi..

Which also owns: Canal+ Group, Vivendi Entertainment, Activision Blizzard, Maroc Telecom and SFR, and 20% of NBC Universal. 

 

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange

The Digital Age 

 

 

The significance of proliferation in hardware and content for institutions and audiences

• The impact of Digital Technology

 

Downloading – itunes, ipod,

Digital Piracy – CD’s, filesharing

Social networking sites - marketing

Accessibility – everywhere??

Control – industry/audiences 

 

The importance of technological convergence for institutions and audiences

 

• What does convergence mean and why is it important?

• When two or more technologies come together to create a new technology.

 

Audiences: Everything in one product Institutions: Audiences tied to one product 

 

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions Big label domincance Appeal