MEDIA WITH IZZY
Question1 : In what ways does your media production use, develop or challenge forms and conventions of real media products?
This a basic summary of what I found about conventions of music videos; There are very basic common features that can be seen within all the music videos. These include close ups of artists and the shots when they do change, change to the beat to make the music video flow and look effective. Also there is the artist actually singing through the music video whilst other things are happening in the music video. Below you will find my part one and two evaluation video and a brief description.
Conventions that I have used
After looking at the conventions of music videos and genre conventions we as a group decided to use a lot of these conventions as we believe that by using these conventions it will help create an effective music video. We did not use all of the conventions because we felt that it was appropriate for our music video.
Close ups
Prolonged shots of the artist
Also we made sure we changedthe shots to the beat of the song to make it effective this a convention of music videos .
an example of this is evident in the first 12 seconds of my music video
Another convention of music videos in particular a convention of the genre that we worked is thePerformance aspect categories that 'RnB' falls into. The genre work in falls conventionally into performance based and narrative based. So we decided to incorporate this into our music video to make it as effective as possible.
Narrative aspect. Performance Aspect
CONVENTIONS OF A DIDGI PAK
Digipak ConventionsIn order to know what the conventions of a Digipakare I decided to research into them and I found that the conventions of a Digipak is asfollows
: Images
Artist’s name
Details of tracks
Track listing
Song producers
Song writers
lyrics
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The conventions that we have used within our Digipak advert:
Because we were influenced by simplicity to create our Digipak we decided to carry on this theme and use the Digipak and do a similar thing for our Digipak advert. We were also influenced to a certain extent by Ed Sheeran’s Digipak advert for his album “+” . We were influenced by this advert as it is simple and it is spaced out a lot really drawing the attention into the picture in the middle.
The only convention we did not include was the legal Digipak Advert for “+” information as we though this would take room and take away from the effectiveness of the advert.
We did use a majority of the conventions but we were heavily influenced by the Digipak called “Souled out” by “Jhene Aiko”.
“Digipak Analysis: SOULED OUT”.
The front cover of '' SOULED OUT ” We were influenced because of its simplicity and we thought that it will go well with the type of airtist that we have created for our music video. Also we used the conventions to create a successful Digipak that will sell if it were put out there in the real world. However we did not use similular images through out tht didgi pak and this challenges the conventions of a didgi pak
Rihanna 'Loud'album
Jhene Aiko 'SAIL OUT ' album
Drake 'Nothing was the same' allbum
Digipak Advert Conventions
How our use of conventions will appeal to an audience.
The conventions we have used will appeal to the audience andengage them as in terms of the music videos our target audience look for a stereotypical music video as this is the case for the genre our music video falls into. So we followed the conventions of the genre so that it would appeal to the target audience. However we did make it a bit unconventional at times by leaving stuff out and adding bits in such as unique shots such as the “Photo to Reality”which will catch the eye of the audience and engage them.In terms of our Digipak and Digipak advert we followed almost all the conventions which will appeal just normally to audiences but asincorporated the simplicity it will appeal more to the audience as itwould catch the eye of the audience as the simplicity alongside the bright blue colour.