Target Audiences - Segmentation
Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential. For example , a company would find it impossible to target the entire market, because of time, cost and effort restrictions.
SOCIAL VALUE - CHARACTERISTICS
Innovators : risk-takers , seeking new and different things setting their own targets to achieve
Strivers : Attaching importance to image and status. Enabling acceptance by their peer group but also holding to traditional values
Self actualisers : focused on people and relationships individualistic and creative enthusiastically exploring change
Esteem seekers : aspires to what they view as a symbol of success , including things and experiences
From this we can learn that the media industry use these character traits as a way to attract different indiduals who carry these attributes. By promoting idivduality in the music videos and allowing the artists to express themselfs andin some cases the viwers can relate to aritist and beomcome a fan which increase the popularity.
